Long-distance train operator CrossCountry has today, Friday 28 February, announced the award of a multi-year contract to develop their digital customer platform to Arriva Customer Engine (ACE) following a competitive procurement process.
Cutting-edge digital platform ACE currently powers websites and mobile apps for various UK transport operators, offering an all-in-one solution for customers to plan journeys, book tickets (without booking fees), receive live travel updates, and access essential information while on the move.
The platform is set to enhance CrossCountry’s digital services, delivering an improved customer experience across the operator’s UK network. ACE’s intuitive design and customer-focused features will enable CrossCountry passengers to benefit from seamless ticketing and real-time travel updates, ensuring a smoother and more convenient journey.
The Arriva Customer Engine (ACE) was selected amongst 22 competitors through the Government’s Utilities Contract Regulation (UCR) framework.
Mark Anderson, CrossCountry’s Customer & Commercial Director, said: “We are delighted to partner with ACE to bring an enhanced digital experience to our customers – without the burden of booking fees.”
“Investing in the latest technology means we are making it easier for passengers to plan and book their journeys with confidence, while also ensuring they receive the most up-to-date travel information.”
Neil Shah, IT & Digital Director at Arriva UK Trains, said: “We are delighted to be working with CrossCountry and to bring our market-leading platform to even more customers. ACE will make it cheaper and easier to purchase tickets, improving the customer experience and encouraging more people to travel on public transport.”
The new contract marks a vital step in CrossCountry’s commitment to improving customer service through innovation, offering passengers a more streamlined and efficient digital experience.
Contact Information
CrossCountry Press Office
[email protected]About CrossCountry
CrossCountry is a long-distance passenger train operator, with a network stretching from Aberdeen to Penzance and from Stansted to Cardiff and calling at over 100 stations. Based in Birmingham, CrossCountry connects seven of Britain’s 10 largest cities and delivers 240 services every weekday, equating to over 42 million passenger journeys each year.
For further information on CrossCountry services, visit crosscountrytrains.co.uk or visit one of our social media platforms via X @crosscountryuk or Facebook at facebook.com/crosscountrytrains
Long-distance train operator CrossCountry has announced adjustments to its timetable from 14 December, as part of the rail industry’s twice-yearly timetable review.
- Giant city centre artwork unveiled on Aire Street in Leeds
- 14-metre-high mural, created by Leeds based artist Elle Koziupa and Global Street Art, celebrates the journeys that have helped shape Leeds
- Photorealism, painterly illustration and graphics combine to depict the textile carts that powered Leeds’ rise to a northern powerhouse, to CrossCountry trains linking the city’s people and culture to the rest of UK today
- CrossCountry will operate a reduced timetable over the Bank Holiday weekend – with no services on Saturday 23 August - due to industrial action by the National Union of Rail, Maritime and Transport Workers (RMT)
- Services on Sunday 24 August are also likely to be subject to cancellations across all CrossCountry routes
- Passengers are advised not to travel on Saturday 23 August and to travel on either side of the Bank Holiday weekend, or claim a full refund
